In light of recent events regarding the NSA’s sweeping data collection program, we put together a parody site that hopefully draws a laugh and some further attention to the issue. Please share! getprsm.com
However, behind the parody, Datacoup is a real company doing real things to advance the cause for consumer empowerment.
Our view on Data Privacy
We take a pretty unique view of privacy, and more specifically, data privacy. We don’t view privacy as putting up walls or fences, thereby blocking things from coming in or going out. That leads to an inevitable technology arms race between the data trackers and anti-trackers. Instead, we view privacy as a consumer empowered with their data. Doing with it whatever they see fit. Privacy, for us, is a consumer having an equal seat at the data negotiating table with businesses (and even government).
The value of data
There is no doubt about the value of personal data. The Advertising Infrastructure is currently a $125bn+ per year business in the US, and is largely predicated on tracking, mining, packaging and selling consumer data. However, the true value of personal data is likely something far higher than $125bn. We are in the first inning of figuring out what to do with that data. The data democratization process is just starting to take hold and Datacoup wants to help usher in the decentralization of data away from large gatekeepers, and into the hands of its consumer creators.
What does Datacoup do?
Datacoup is a personal data exchange. We are a vehicle for consumers to aggregate, visualize and sell their own personal data. We are currently focused on social and financial data, but as we grow will incorporate quantified self and search data. Your data paint a very valuable picture of who you are, and you should be the one to benefit from that value.
Control is a nebulous word. Datacoup is not guaranteeing or even offering complete control over consumer data. That would be impossible, because in a transaction there are two parties who claim a share of ownership rights over data. What we are offering is increased control over the distribution of your data. Our platform is set up so users can decide which data to sell, and whom to sell it to. Currently, consumers have no such means. Enabling the consumer to aggregate and distribute their data is a huge first step toward more ownership over the data.
Think about this: Retailers currently buy a bunch of consumer data from Acxiom or DataLogix (Two high-powered data brokers that have way more information about you than you’d care to hear). If, instead, individual consumers had a vehicle to sell their data into large aggregated pools where retailers could purchase data directly from the people, why on earth would retailers ever deal with the data brokers again? Data Broker data is inaccurate, piecemeal, and cobbled together by unsavory means. Data directly from people is organic, natural and (if API-fed) by definition 100% accurate.
This is why we view privacy the way we do. Throwing up a wall doesn’t solve the longer term problem. Retailers want data, and consumers want stuff. Now that consumers have a means to transact directly with retailers around their data, there is little need for all the tracking and mining of data against the consumer’s will.
Swing over to Datacoup and sign up for our beta. Take a peek at our landing page for more details on how you can sell your data.
-The datacrew at datacoup