Tom LaForge, Global Director, Human & Cultural Insights at The Coca-Cola Company
What Do You Think of the Personal Data Economy?
Tom LaForge, Global Director of Human & Cultural Insights at The Coca-Cola Company, describes how the sharing economy, P2P networks, and other existing trends will impact the development of the Personal Data Economy. Currently, as Big Data is collected and aggregated about individuals they don’t benefit directly from its use. In the near future, innovative and forward-thinking brands and organizations will make it a priority to involve these individuals in the transaction and use of their own information to build greater trust in the bourgeoning Personal Data Economy.