John C. Havens, Founder of the H(app)athon Project
The Six Top Things To Stop Saying About Personal Data, Part 5
5) It’s not a moral issue
Founder of The H(app)athon Project, John C. Havens continues his six-part series for PD16 discussing why the distribution and selling of our personal information without our consent by data brokers can spread erroneous data about our lives. Beyond the moral objections many people raise towards data brokers, it has been proven with research from the World Privacy Forum that many lists sold by brokers contains information that is simply incorrect about our lives. So advertisers reaching out to us may think we live in a different state than where we actually live, or that we’re not the gender we actually are. By letting individuals have access to their personal data, and even the potential to correct it, any/all data about a person will serve all the parties who wish to use that data better.